FITNESS CONNECT: ACCELERATING DIGITAL INNOVATION IN FITNESS | Kisaco Research

FITNESS CONNECT

HEAR FROM INDUSTRY LEADERS FOR A FREE WEBINAR ON THE EVOLUTION OF FITNESS ONLINE & AT-HOME

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FITNESS CONNECT

9am PST | Free Webinar
30 June, 2020

According to a March 2020 survey, 16 percent of adults in the United States had taken to using more online exercise videos due to social distancing and self-quarantining practices during the coronavirus pandemic.

WHAT IS THE NEW FITNESS REALITY?

Digital strategies that were once on the back bench for many fitness businesses have been accelerated and thrust into action by COVID. This has inevitably driven a surge in demand for at-home equipment and fit-tech solutions, as well as the need to provide engaging, professionally streamed fitness content.  

As a result those set-up to provide on-demand or at-home fit-tech solutions have seen sales more than double in some cases. Some gyms have quickly pivoted into digital and some are still determining how they can professionalize (and monetize) their digital offering

With some gyms set to reopen over the next few months, there are further anticipated shifts in the composition of the market and only time will tell how customers will respond and change how they spend on their fitness.

So what does the fitness at-home opportunity mean for different players in the eco-system, and how will it shake up innovation in the offerings from traditional gyms, boutiques, fit-tech companies?

Need answers? Join us for free on the 30th June 2020 for FITNESS CONNECT.

Why attend Fitness connect

Hear from executives from Les Mills, Technogym, Keepme.Ai and Brandwave who will unpack the innovations and opportunities for operators leading a digital pivot for their business.

They will provide acritical review of the models they are seeing emerge in response to COVID-19, in particular the upsurge of a subscription model, and blended ‘at-home’ and ‘in class’ approach, whilst also outlining best practice for delivering a quality at-home fitness experience.

The Speakers

 

Daniel Macaulay

Founder & CEO
Brandwave Marketing

Daniel is the Founder & CEO of Brandwave Marketing - one of the world's leading sports marketing consultancies and the chosen agency of many of the sports industry’s most iconic brands including Adidas, BMW, Scott, Reebok, Les Mills, INEOS, Wiggle, and Salomon.

Daniel Macaulay

Founder & CEO
Brandwave Marketing

Daniel Macaulay

Founder & CEO
Brandwave Marketing

Daniel is the Founder & CEO of Brandwave Marketing - one of the world's leading sports marketing consultancies and the chosen agency of many of the sports industry’s most iconic brands including Adidas, BMW, Scott, Reebok, Les Mills, INEOS, Wiggle, and Salomon.

With a lifetime spent teaching and competing in sports himself, Daniel is passionate believer in the power of sport as a catalyst for positive change on multiple levels. He is also a respected speaker in the global sports and marketing industries with key note talks at conferences such as Web Summit, EuroBike, ISPO, Sweat, The OutDoors Show, Elevate, OIA and EOG Summits.

Daniel is a Non Exec Director of Visit Chichester. He sits on the UK Sport & Outdoor Forum think tank and is a mentor to fit-tech start-ups as part of UKActive's ActiveLab program. He is also part of the international judging panel for the annual UK Active and Endorphin Sports Film Awards.

Growing up in Ireland, Daniel completed a Degree in Marketing and a Masters Degree in Business Studies. Following on from that, Daniel worked for 4 years as European Marketing Director for the iconic American surf brand, O’Neill. Daniel founded Brandwave 13 years ago and now spends his time consulting for key clients on their global B2B and B2C marketing strategies. Daniel lives on the UK South Coast with his wife and three children.
 

 

Ian Mullane

Chairman & CEO
Keepme.ai

Ian Mullane

Chairman & CEO
Keepme.ai

Ian Mullane

Chairman & CEO
Keepme.ai
 

Sean Turner

USA CEO
Les Mills International

Sean Turner

USA CEO
Les Mills International

Sean Turner

USA CEO
Les Mills International
 

Mark Bentwitch

Director of Digital Sales
TechnoGym

Mark Bentwitch is the Director of Digital Sales at Technogym. He has been actively involved in the health and fitness industry for over 15 years, with experience across North America, Europe and Asia Pacific. Responsible for the adoption of the MYWELLNESS platform in North America, Mark consults with operators across multiple market segments including health clubs, medical fitness and hospitality in order to develop and execute their digital transformation strategy.

Mark Bentwitch

Director of Digital Sales
TechnoGym

Mark Bentwitch

Director of Digital Sales
TechnoGym

Mark Bentwitch is the Director of Digital Sales at Technogym. He has been actively involved in the health and fitness industry for over 15 years, with experience across North America, Europe and Asia Pacific. Responsible for the adoption of the MYWELLNESS platform in North America, Mark consults with operators across multiple market segments including health clubs, medical fitness and hospitality in order to develop and execute their digital transformation strategy.

 

Lauren Foundos

Founder & CEO
FORTË

Lauren Foundos, Founder and Chief Executive Officer of FORTË since 2015. FORTË streams live and on-demand, cutting-edge fitness classes from well-known boutique studios worldwide directly to you. FORTË builds proprietary hardware and software that is installed into their partner studios, which enables them to seamlessly live stream classes directly to the FORTË platform or through their white-label digital service integrated directly into the brands app/website. 

Lauren Foundos

Founder & CEO
FORTË

Lauren Foundos

Founder & CEO
FORTË

Lauren Foundos, Founder and Chief Executive Officer of FORTË since 2015. FORTË streams live and on-demand, cutting-edge fitness classes from well-known boutique studios worldwide directly to you. FORTË builds proprietary hardware and software that is installed into their partner studios, which enables them to seamlessly live stream classes directly to the FORTË platform or through their white-label digital service integrated directly into the brands app/website. 

Before launching her own company, FORTË, Lauren spent a decade working on Wall Street, with  the last five years in finance on the trading floor as an Institutional US Government Bond Broker at Whitaker Securities where she helped to dramatically increase UST Short Coupon and Bill desk revenues. Prior to that she worked at Deutsche Bank in Synthetic Equities and Cloudview Capital Management, a global-macro hedge fund, on their trading desk. Lauren graduated from the University of Maryland in 2006, with a BA in communications and concentration in business. She earned ACC Academic Honor Roll, and Intercollegiate Athletic Honor Roll during her time at Maryland. Lauren is a two-time all-American field hockey player, she played in the Junior Olympics, and went on to play Division I at the University of Maryland, the nation’s top ranked program. She plays the piano, violin, has two older brothers, adores her parents, and loves to ski!

 

 

Josh Rider

Chief Revenue Officer
[solidcore]

Josh is the Chief Revenue Officer for [solidcore]. He oversees revenue management as well as marketing and data analytics. This is his third time living in the Washington, D.C. area. After joining the Marine Corps he spent time in Quantico, VA before stops to California, Iraq, Arlington, Va, Boston, New York, Dallas and now Alexandria.

Josh Rider

Chief Revenue Officer
[solidcore]

Josh Rider

Chief Revenue Officer
[solidcore]

Josh is the Chief Revenue Officer for [solidcore]. He oversees revenue management as well as marketing and data analytics. This is his third time living in the Washington, D.C. area. After joining the Marine Corps he spent time in Quantico, VA before stops to California, Iraq, Arlington, Va, Boston, New York, Dallas and now Alexandria.

Josh has over 16 years of experience leading teams across multiple industries encompassing the Marine Corps, Investment Banking and most recently Fitness. Prior to his new role at [solidcore] he served as Senior Vice President of Corporate Strategy for Gold’s Gym International where he oversaw corporate strategy, corporate partnerships, brand innovation, business intelligence, operations support, revenue management across multiple lines of business as well as the member service center.

Prior to Gold’s Gym International, Josh was a Vice President in the Investment Banking Division of J.P. Morgan advising clients across multiple industries on mergers and acquisitions, activism defense and capital raise activities. Josh holds a Bachelor’s Degree in Computer Science from Baylor University and an MBA from the Massachusetts Institute of Technology, Sloan School of Management.

Josh lives in Alexandria with Rebecca, his wife of 15 years, and children Makaela and Daniel.

Who you will meet

30%
FitTech/ Digital Fitness/ Connected Fitness
30%
Clubs/ Studios/ Gyms
10%
Fitness hardware (at-home & in-studio solutions)
10%
On Demand/ Digital/ Online Fitness Solutions
10%
Fitness trackers & Wearables
5%
Fitness insurance & legal specialists
5%
Investors

FitTech/ Digital Fitness/ Connected Fitness

Clubs/ Studios/ Gyms

Fitness hardware (at-home & in-studio solutions)

On Demand/ Digital/ Online Fitness Solutions

Fitness trackers & Wearables

Fitness insurance & legal specialists

Investors

Early Confirmed Attendees

Find answers at Fitness Connect

  1. What do fitness businesses need to do to effectively engage and retain their communities at-home?
  2. What resource and capital is required to deliver a savvy online fitness experience?
  3. What technology and operational challenges should I prepare for to get the best results?
  4. How can we effectively cost and monetise digital offerings going forward?
  5. Now that digital is no longer a ‘nice to have’ but a ‘need to have’ what does this mean for fitness revenue models?
  6. How do you see the future of the fitness industry as a result of the pandemic? Even in a year’s time?
  7. Is the home-subscription model the way to go? Is it sustainable?

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Venue

Virtual Webinar & 1-2-1 Meeting platform

 When registering for Fitness Connect, you will receive an email detailing how to access the free webinar. 

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