The US represents the world's largest and most dynamic animal health market, and we're seeing unprecedented investment and expansion from global leaders.

This panel will explore the strategic rationale behind these major moves: what makes the US market uniquely attractive, how global leaders navigate regulatory complexity and competitive dynamics, and what this wave of international investment signals about where the industry is heading.

Understanding outcomes and sharing that data up and down the value chain could be the single biggest accelerator of growth across the whole market in the years ahead. In this session Dottie will discuss how MVH are tackling the associated challenges and thinking about what this future could hold.

• The How: Developing an owner assessment of pet health and incorporating that into the medical record in a systematic and quantifiable way and combining this with the vet assessment
• The How: AI enabling the creation of valid and reliable tools
• Outcome: How can this data be used to de-risk investment in new biopharma, diagnostic, nutrition and tech solutions
• Outcome: Incorporating health outcomes data into your daily practice, from single clinics to large groups, the clinical patient management use case