This session will share specific examples of how data is unlocking economic and medical advancement across the value chain and for the pet owners we serve.

• Product Launch: Derrick will share how they leveraged their data to undertake a product launch roll out with a partner. How expectations were aligned and how ROI was achieved for both practice and partner
• Clinical Outcomes: Jennifer will discuss how Arista are combining PIMS data with client and clinical team surveys to measure clinical outcomes.
• Operational Effectiveness: Paula will share how data is at the heart of their client communication and engagement strategy

In 2025, only four of the top ten animal health companies made acquisitions, the joint lowest on record. M&A spend fell from $8.8bn to $1.7bn. Deal volume dropped, but diligence quality went up. Acquirers and licensees are more selective, more data-driven, and more focused on development-stage risk than at any point in the last decade. This session pulls back the curtain on what drives deal decisions, and what founders and development teams need to build in from day one.

• What a diligence-ready data package looks like
• What kills deals: the most common data gaps, red flags, and avoidable mistakes
• Licensing vs acquisition vs co-development: which structure fits which stage
• How acquirers are pricing development-stage assets as valuations shift from revenue to data
• What investors are underwriting and how to de-risk your development plan before the pitch

A decade of sustainability commitment has not built a functioning financial model. Costs sit at the farm level, consumer premium has not materialized, and verification is too expensive. Yet the context is shifting. Financial regulation, mandatory climate reporting, and financed are creating genuine new commercial urgency. Despite this, the model that makes sustainability economically rational and practically achievable for producers at farm level has not yet been built. This session explores what a commercial architecture that actually works looks like. It will explore:

• Why commitment has failed to build a functioning financial model, and what a viable producer value proposition actually looks like
• How the industry distributes cost and reward proportionately across the value chain
• How inset, offset, and credit markets need to be structured to protect rather than squeeze producers
• What verification infrastructure is needed to support credible claims and reduce cost burden at scale
• How the industry builds durable producer and public trust at a moment of growing institutional skepticism

While lifetime value isn’t a frequently used measure of the clinic/ owner relationship, we’ll discuss the key elements required to usefully drive a long-term relationship that drives better health and financial outcomes

• Mapping the customer journey from nose to tail
• Key blockers to client centricity
• Communication engagement strategy and trust building
• Predictable revenues
• Moving to metrics that matter. Getting ahead of the lagging measure of retention
• AI guiding CSR development and the use of sentiment analysis and agentic voice
• Improving adherence and decreasing variability of care

This session examines where the inefficiencies are, what's actually changing, and what a best-in-class development program looks like today. The adoption gap is just as important: designing a trial without thinking about how the product will be used in practice builds in a commercialization problem from day one.

• Where the biggest time and cost sinks in trial design are structural versus fixable
• Real-world evidence and PIMS data as a supplement to traditional clinical trials
• What regulators, acquirers, and licensees actually need from your data package
• Designing for adoption: building clinical utility and practice-readiness from the start
• The CRO landscape: what's available, what's missing, and where the bottlenecks are

Category creation requires more than great science. Andria Beale shares how EpiPaws used pilot data, strategic partnerships, and industry visibility to build credibility and commercial traction across consumer, veterinary, nutrition, and diagnostics markets, and what it takes to scale beyond the vet channel through retail, corporate, and reseller partnerships.

AnimalBiome’s early growth was driven by products that genuinely improved the health of cats and dogs through microbiome science. But the company’s biggest acceleration came later—when it began deeply understanding how customers make decisions, build trust, and engage with pet health products. In this talk, Carlton Osborne shares the lessons AnimalBiome learned about branding, subscriptions, channel strategy, pricing, and customer behavior—and how those insights transformed a science-driven startup into a faster-growing, more customer-centric business.