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Personalization is impacting every aspect of our experiences as consumers, from personalized advertising and recommendations  to communications and retail experiences and even to personalized product recommendations.  When it comes to health and wellness there has been an explosion of interest from consumers in personalized recommendations, the one size fits all approach no longer applies.  

Nowhere is this more prevalent than in the diet and nutrition space. Consumers are actively seeking personalised eating plans. Nutrigenomics is the science of how food affects our genes and how our genes respond to nutrients. It is emerging as a discipline that can potentially help consumers hyper-personalize food and diet recommendations based on their DNA not only for weight management but also for overall health and wellness.

The business of personalised nutrition is a huge opportunity, estimated to be a $11.5 Billion  industry by 2025.   As many consumer goods companies in the food and nutrition space contemplate creating personalized food products and recommendations,  DNA testing can be a very useful tool for both personalizing recommendations for consumers and also generating a DNA dataset that can be used for research purposes and new product development.  

Thermofisher has a long history as a leading DNA tool provider for a variety of commercial applications.  In partnership with IXLayer, Thermofisher enables any company wanting to incorporate DNA based personalization into their product to simply, quickly and cost-effectively generate genetic data and build an engaging digital consumer platform in under 4 months.

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