Agenda Themes
The full agenda release is coming soon. In the meantime, preview PAiCE 2027's three content streams: Commercial, Marketing, and Data & IT.
Commercial
- Directing commercial AI investment towards the highest-value opportunities
- Turning commercial data into intelligence across launch, market access and field execution
- Embedding AI into commercial workflows for confident and sustained adoption
- Selecting the right partners and scaling proven commercial AI beyond pilots
Marketing
- Marketing leaders must redesign roles and rebuild trust in their team as AI reshapes who does what
- Marketing teams are redesigning content operations to personalize at scale without sacrificing quality or compliance
- AI is shifting capability in-house, marketers and agencies must renegotiate who owns what
- With no playbook for AI ROI, marketing leaders are defining new KPIs to scale pilots into real commercial impact
Data & IT
Coming Soon.
