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HPAI costs hundreds of millions per outbreak. PRRS circulates persistently through the most biosecure swine systems in the world. The science to prevent both exists. Yet delivering solutions at a commercial scale is limited by challenges in demonstrating ROI and operational capacity.  

  • How the economics of prevention need to be reframed around visible, near-term financial return rather than disease avoidance alone
  • How data, diagnostics, and early detection are shifting biosecurity from reactive to preventive, and what tools are genuinely changing producer behavior
  • The role of vaccination and emerging biological tools in building more resilient production systems at commercial scale
  • What designing prevention systems for real operational conditions, consolidating herds, untrained workforces, and hostile environments, actually requires
  • What collaboration across producers, industry, and regulators needs to look like to make progress at scale

Author:

Martha Scott Poindexter

CEO
Animal Health Institute

Martha Scott Poindexter

CEO
Animal Health Institute

Affordability can sometimes hide a broader conversation about identifying what’s important to the pet owner. What does the data tell us about pet owner preferences for the delivery of care?

  • Communicating value and price
  • Financing, insurance, wellness plans and flattening out the lifetime cost of ownership
  • Capturing and using sentiment analysis
  • Chronic disease management and the complexity of long term care
  • Communication prior to in-clinic visits

Author:

Andrew Rosenberg

Director of Medical Operations
Animal Dermatology Group

Andrew Rosenberg

Director of Medical Operations
Animal Dermatology Group

Great science doesn't guarantee investment. Funding decisions happen based on factors that rarely make it onto slides: market validation, team composition, regulatory strategy, and business models that actually work. This panel explores what investors are really evaluating when they assess animal health opportunities.

  • What separates fundable companies from well-pitched ones
  • Market validation: what investors need to see before they believe the opportunity is real
  • Regulatory strategy as an investment signal: how pathway choices affect risk and return
  • Team composition and what investors are actually backing
  • Business model scrutiny: the unit economics and revenue assumptions that get stress-tested hardest

Author:

Natalie Marks

Chief Executive Officer
VANE

Dr. Natalie Marks is a small animal veterinarian with over twenty years of clinical experience. She owned the largest animal hospital in Chicago. More recently, she has been the founder and president of MarksDVMConsulting, an educational and strategy consulting firm working with companies of all stages nationally and internationally. She is also on the Executive Committee of VANE, the premier veterinary angel network investor group. VANE currently has 28 portfolio companies and provides direction, connection, and funding to start-ups in the animal health space.

Natalie Marks

Chief Executive Officer
VANE

Dr. Natalie Marks is a small animal veterinarian with over twenty years of clinical experience. She owned the largest animal hospital in Chicago. More recently, she has been the founder and president of MarksDVMConsulting, an educational and strategy consulting firm working with companies of all stages nationally and internationally. She is also on the Executive Committee of VANE, the premier veterinary angel network investor group. VANE currently has 28 portfolio companies and provides direction, connection, and funding to start-ups in the animal health space.

The science to select livestock for feed efficiency, disease resilience, heat tolerance, and productivity simultaneously already exists. Genetics may represent the single greatest untapped opportunity to transform livestock production, moving from herd-level averages toward individual animal intelligence that connects breeding decisions to productivity. The barrier is not scientific. It is commercial: the architecture needed to verify, attribute, and reward genetic value across the supply chain is still being built. This session explores what unlocking that transformation requires. We will discuss:

  • Why genetic value fails to translate into financial reward at producer level and what business models and data infrastructure are needed to change that
  • What the shift from herd-level to individual animal management requires in terms of traceability, shared frameworks, and aligned incentives
  • How fragmented systems, proprietary platforms, and misaligned stakeholder interests get overcome to create shared, verifiable value
  • What downstream financial signals from processors, retailers, and buyers are needed to make producer-level genetic investment rational

The technology available to veterinary practices has never been more capable. But capability does not always directly correspond to performance. Open API access remains inconsistent, integrations break quietly after go-live, and the real cost of connecting systems is rarely what anyone discussed. The gap is not just adoption. It is the absence of a true orchestration layer that makes the pieces work reliably in a clinical environment.

This session will address the real performance and interoperability challenge head on: what it actually costs to connect systems, why integrations fail in practice rather than in demos, and what measurable value looks like across different practice types and workflows.

 

  • The Integration Reality: Why does API access remain inconsistent, and what does the absence of a true orchestration layer cost practices operationally and financially?
  • Who Pays: What are the real economic costs of integration in markup, staff time, and implementation burden?
  • Performance Over Capability: How do practices evaluate technology against clinical outcomes rather than feature lists?
  • Proving Value: What are the concrete metrics, documentation time, charge capture rate, staff retention, and revenue balance, that define success and hold partners accountable?
Moderator

Author:

Adam Wysocki

President & Founder
VetSoftwareHub

Adam Wysocki

President & Founder
VetSoftwareHub
Panelists

Author:

Jamie Carroll

Vice President and GM Critical Care Division
Rarebreed Veterinary Partners

Jamie Carroll

Vice President and GM Critical Care Division
Rarebreed Veterinary Partners

The rise of biologics has introduced manufacturing complexity that didn't exist a decade ago. Monoclonal antibodies, stem cell therapies, and mRNA platforms all demand specialist capability. This session explores how manufacturing is moving from a back-office function to a strategic differentiator.

  • The biologics manufacturing challenge: what's required for mAbs, stem cells, and mRNA, and who can deliver it
  • API sourcing and supply chain resilience: where ingredient-level decisions create downstream risk
  • Manufacturing strategy for start-ups: why your CDMO relationship is a founding decision, not an operational one
  • COGS and commercial viability: how unit economics at the manufacturing stage determine whether a product can reach market
  • Manufacturing as a diligence factor: what acquirers and investors look for in your CMC package

Author:

Russell Miller

VP Global Sales and Marketing
Enzene

Russell Miller

VP Global Sales and Marketing
Enzene

Livestock technology has never been more capable. Yet a consistent pattern repeats: innovations that succeed in controlled settings fail in commercial production. The challenge is not innovation. It is translating data into simple, actionable decisions that deliver visible ROI within the real constraints of commercial livestock environments, where labor is scarce and untrained, infrastructure is hostile, genetics and climate vary enormously, and workflows leave no room for complexity. This session explores what designing for actual operational reality requires. This session will explore:

  • Why turning data into decisions is the defining ROI question, and what tools that genuinely change producer behavior look like
  • How workflow fit, simplicity, and the variability of real production environments determine whether technology delivers on its promise or fails at deployment
  • How data quality, fragmentation, and interoperability determine whether technology scales within a single operation and across a diverse producer base
  • What a commercially credible validation pathway looks like and where the roadblocks are

Author:

Brett Ramirez

Professor of Agricultural and Biosystems Engineering
Iowa State University

Brett Ramirez

Professor of Agricultural and Biosystems Engineering
Iowa State University

Expectations around care delivery and the veterinary value proposition are shifting, and both uncertainty and opportunity live in the spaces between. Contextualized care / spectrum of care recognize that the evolving needs of pet families will rely on a diverse set of veterinary and pet health offerings. Grasping the opportunities that sit outside the highest levels of care is a largely unmet opportunity for animal health organizations. 

  • Understand the commercial opportunity in broadening care delivery
  • Identify where the evidence base is strong and where further research is needed
  • Assess the opportunities in new care delivery models and in evolving current models
  • Outline how value might be communicated in the most client-centric manner (e.g., health outcome data)
Moderator

Author:

Jules Benson

Co-Founder
Clarity Veterinary Surgical Center

Jules Benson

Co-Founder
Clarity Veterinary Surgical Center
Panelists

Author:

Douglas Aspros

Chief Veterinary Officer
Veterinary Practice Partners

Douglas Aspros

Chief Veterinary Officer
Veterinary Practice Partners

Author:

Aimee Gilbreath

President
Pet Smart Charities

Aimee Gilbreath

President
Pet Smart Charities