Beiersdorf AG is a global skin care company based in Hamburg, Germany. The company has more than 130 years of skin care experience and is known for its innovative and high-quality products. Throughout the history Beiersdorf has built trust by staying close to their consumers and developing innovative skin care brands that are tailored to the consumers’ needs. Beiersdorf's globally most famous brand is NIVEA. In more than 45 countries NIVEA is the market leader in the skin care segment. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8X4, and Hansaplast.