A significant share of the innovation being funded and developed today is not reaching the animals, clinics, and farms it was designed for. This session brings together voices from across the value chain for an honest conversation about what is breaking in the handoff between innovation and adoption, and what it would take to fix it.
- The affordability reality: how should founders and funders think about pricing and access from day one?
- The missing veterinary voice in early-stage decision-making
- From approval to adoption: where are the biggest bottlenecks?
- Industry-academia collaboration: what would a better model look like?
Michael Mison
Gina Fortunato
Gina Fortunato is a seasoned sales executive and leader with over 12 years of experience in the animal health industry. She is currently spearheading Veterinary Services and New Business Development at Independence Pet Group, focusing on increasing insured pets across North America. Gina is passionate about coaching and developing others to achieve their full potential, as well as fostering networking and cross-collaboration within the industry.
Gina holds a Master of Business Administration from Baldwin Wallace College and has enriched her leadership acumen through programs at the Wharton School of Business.
Professional Affiliations and Contributions: Gina plays an active role in shaping the pet industry. She currently serves as the Chair of CATalyst Council and has held leadership positions such as Past President of VetPartners and immediate Past President of Happy Trails Farm Animal Sanctuary. Her ongoing commitment to these organizations reflects her dedication to improving animal welfare and healthcare access.
Personal Passion and Advocacy: With a personal menagerie including 2 horses, three indoor cats, and 2 insured barn cats, Gina has firsthand experience of the benefits of pet insurance. She is deeply committed to helping pet owners access essential care for their beloved animals.
Outside Interests: In her leisure time, Gina thrives on competition both locally and internationally in the sport of dragon boating, showcasing her dedication to teamwork and achievement beyond the professional realm.
Kimberly Dodd
