Category creation requires more than great science. Andria Beale shares how EpiPaws used pilot data, strategic partnerships, and industry visibility to build credibility and commercial traction across consumer, veterinary, nutrition, and diagnostics markets, and what it takes to scale beyond the vet channel through retail, corporate, and reseller partnerships.

Fundraising often reflects progress, it doesn't define it. Michael Rhys (CEO) shares how Barnwell Bio has prioritised producer feedback, early customer validation, and real-world data generation to drive focus, support partnerships, and set the foundation for long-term scale.