Next Stage: Access Without the Trade-Off: Novel's Model for Care Delivery

Novel was built on a simple bet: that the industry's usual trade-off between accessible care and a sustainable business doesn't have to exist. No exam fee, a subscription model, and a doctor-to-support-staff ratio that puts far more of the client relationship in the hands of trained, well-paid support staff, freeing doctors to focus on medicine rather than the business of the visit. Co-founders Emma Harris and Brendon Laing talk through the thinking behind that model, why removing cost as a barrier to care doesn't have to mean thinner margins, and what it actually takes to build team-based medicine around the human-animal bond rather than around the doctor's calendar.