Esports can be confusing due to its many variations and how fast the market is moving. It can be particularly challenging for marketers looking to reach this audience. The Esports Ad Bureau cuts through the clutter and brings forward premium ad opportunities for U.S. marketers. The organization is dedicated exclusively to esports to:

• Facilitate value proposition messaging common to all Members
• Provide esports ad landscape education and guidance to agencies and brands
• Promote best practices and accepted ad metrics.