Artem Shipitsyn is a technology and marketing entrepreneur with more than a decade of experience in the mobile, IoT, health 2.0 and advertising sectors. His diverse background includes startups, tech innovation management, new business strategy, product development, and change management. Artem co-founded HEALBE™ back in 2012 along with George Mikaberidze and Stanislav (Stan) Povolotsky. HEALBE corp is a Redwood City, California-based consumer technology company with several offices in Russia. Under his leadership, the company spearheaded a successful Indiegogo crowd-funding campaign in 2014 that raised more than 1 million dollars to support the launch of the first “GoBe™ Smart Life Band” fitness tracker. He then oversaw the victorious rollout of the device that covered 72 countries.

In January 2017, Artem and his team introduced the second generation of HEALBE smart bands, “GoBe2”, at the Consumer Electronics Show in Las Vegas. This new device targeted the weight loss and self-exercise markets. GoBe2 integrates company-patented HEALBE FLOW™ Technology, which automatically and non-invasively measures users’ calorie intake and body water levels right through the skin.

Before HEALBE, Artem Shipitsyn was a co-founder of Iridium, a marketing company basedin Moscow. He led several teams executing marketing research and concept development to support local and global brands, including Rostelecom, Sberbank, L’Oreal, Valio, Reebok, Hearst Shkulev and Discovery Channel.

Artem Shipitsyn attended the National University of Science and Technology, MISIS, Russia, where he earned a Bachelor of engineering technology degree along with a Master’s degree in semiconductor technology and devices.