A significant share of the innovation being funded and developed today is not reaching the animals, clinics, and farms it was designed for. This session brings together voices from across the value chain for an honest conversation about what is breaking in the handoff between innovation and adoption, and what it would take to fix it.
- The affordability reality: how should founders and funders think about pricing and access from day one?
- The missing veterinary voice in early-stage decision-making
- From approval to adoption: where are the biggest bottlenecks?
- Industry-academia collaboration: what would a better model look like?
Speaker(s):
Moderator

Michael Mison
Associate Dean, Chief Veterinary Medical Officer
UC Davis School of Veterinary Medicine
Panelists

Willie Reed
Dean Emeritus
Purdue University College of Veterinary Medicine

Michael Faurot
Director of Global Clinical Nutrition and Claims
Hill's Pet Nutrition
Time:
1:50pm-2:20pm
Summary:
Session Credits: 1.0
Session Type:
General Session (Presentation)
Force Inline Description:
0